Glossary

Plain definitions of every term you meet in DigitPeak Maps, from credits and grid points to Share of Voice and the GBP Optimization bands.

#A

#Actions

A tab on GBP Optimization. It lists every check worth doing something about, in the order it is worth working through, Crucial first. See GBP Optimization.

#Allowance

The credits a listing may spend in one calendar month: 1,500 on every plan that includes Maps. Each listing has its own allowance and spends only its own. Unused credits do not carry over. Separately, each project may run ten paid business searches a month to find listings; adding a listing gives it ten more. See Credits.

#Area Difficulty

How hard it is to rank near the business for one keyword, from 0% to 100%. It measures how established the top three businesses at each grid point are, by their review counts, with points nearer the business counting more. Under a third reads Low, over two thirds reads High, and anything between reads Medium. Lower is easier. See Heatmap metrics.

#Audit keywords

The searches the GBP audit grades the listing against, shown as Keywords it grades against in the Run the audit dialog. Every keyword you track in the Map Rank Tracker is included unless you remove it here, and a removal is remembered. See GBP Optimization.

#Auto report

A report that Reports makes on a schedule you set: the first or last day of every week or month, covering the last week, month or year. A monthly auto report can scan the map first (Scan the map before each report), which is on unless you turn it off and uses the listing's credits at the scheduled rate. Without that scan, making a report uses no credits. See Reports.

#Avg. Rank

The listing's average position across the grid for one keyword. Lower is better. A point where the business is not in the top 20 counts as 21. A point with no result is left out. The line under the figure says how many points it appeared on, for example "on 18 of 25 points". See Heatmap metrics.

#B

#Business search

A search of Google Maps for a business by name, used to find a listing to add or to check in the Rank Checker. Each search uses 4 credits. See Add a listing.

#Business Visibility

How visible the business is to people searching one keyword on Google Maps across the scanned area, from 0% to 100%. Each answered point scores 1 for first place, falling evenly to 0 outside the top 20, and the scores are averaged. See Heatmap metrics.

#C

#Campaign

A listing's setup in the Map Rank Tracker: its keywords (up to 50), grid size, radius and schedule, plus every scan taken with them. Save without scanning stores the setup and spends nothing. Deleting a campaign deletes all its scans. See Map Rank Tracker.

#Citation

A listing of your business on another directory, with your name, address and phone. The GBP audit check Listed on the directories Google reads passes when 30 directories are connected, or all of them if the list is shorter. See Listing Management.

#Competitors

A tab on the Map Rank Tracker listing the businesses that appear on your grid, ordered by their average position across it. GBP Optimization has its own Competitors tab comparing your listing with those businesses. See Map Rank Tracker.

#Active, Processing, To-do, Lost, Ignored

The statuses of a directory in Listing Management. Active: your profile is there, found by DigitPeak or added by you. Processing: being checked right now. To-do: not set up yet. Lost: the profile is gone, or marked lost. Ignored: skipped, and left out of every count. See Listing Management.

#Credit

The unit DigitPeak Maps charges in. One credit is one Google Maps search on the scheduled rate. A Scan campaign search is 2 credits, a business search is 4, and adding a listing is 9. See Credits.

#Crucial

One of the four bands on GBP Optimization: checks that fail. Fix these first. A Crucial check that starts passing moves to Healthy, and goes back to Crucial if a later audit finds it failing. See GBP Optimization.

#D

#Directory

A website or app that lists local businesses, such as a map app or review site. Listing Management shows each one beside your Google listing and says what disagrees. See Listing Management.

#Discover potential customers

The Client Acquisition search that lists up to 300 businesses of one kind around a place, each as a lead, and scans a 5×5 grid to measure each one's Growth potential. It costs 60 credits from all your listings together: 10 for the list and 50 for the grid. See Client Acquisition.

#Draft

A reply or post DigitPeak has written that is not on Google yet. A reply draft reads Draft, not published until it is sent or marked as replied. See AI replies.

#G

#Good, Average, Poor, Out of Top 20

The four rank bands on the heatmap. Good is the top 3, the map pack. Average is positions 4 to 10. Poor is positions 11 to 20. Out of Top 20 means the business is not in the first 20 results at all, shown as 20+ on the pin. Good is green and Out of Top 20 is red. See Heatmap metrics.

#Grid

The square of points around the business where a scan searches each keyword: 3×3 (9 points), 5×5 (25) or 7×7 (49). Every point times every keyword is one search. You can move the grid by dragging its middle pin on the campaign's edit page. See Map Rank Tracker.

#Growth potential

How much visibility a business can still gain for a keyword, used to rank leads in Client Acquisition: 100 × (1 − visibility) × (1 − area difficulty ÷ 2), measured on a 5×5 map of the area. Higher means more room to grow. See Client Acquisition.

#H

#Health

The score from the last GBP audit, from 0 to 100%. Each check is weighted by how much it matters. A pass earns its full weight and a partial pass earns half. Recommendations, and checks that could not be run, count neither for nor against it. See GBP Optimization.

#Healthy

The GBP Optimization band for checks that pass right now. A check stays here only while it passes. See GBP Optimization.

#Heatmap

The Map Rank Tracker tab that draws one keyword's scan as numbered pins on a map, one per grid point, with its figures above. See Heatmap metrics.

#I

#Improvements

The GBP Optimization band for checks that pass only in part. Worth doing once the Crucial ones are done. See GBP Optimization.

#K

#Knowledge base

What the Orion AI Agent knows about a business: its description, services and the words customers use, open under Teach the agent. See Orion AI Agent.

#L

#Lead

A business found by Client Acquisition. Each lead has a status you set: To-do, Contacted, Converted or Ignored. Leads belong to your account, not to a project, and everyone on your projects sees the same ones. See Client Acquisition.

#Listing

One Google Business Profile added to a project. Some pages call it a location. Adding one reads its profile from Google for 9 credits. See Add a listing.

#M

#Mark as posted

The button that records a post draft as published on Google when you posted it yourself. Copying a draft's text also marks it used. See Post Drafts.

#Mark as replied

The button that records a review as answered after you pasted a reply into Google Business Profile yourself. The review then shows Marked as replied. See AI replies.

#N

#NAP

Short for name, address and phone. Listing Management compares each directory's name, phone, website and address with your Google listing. See Listing Management.

#O

#Owner, Editor, Viewer

The three roles on a project. The Owner can do everything, including inviting people and deleting listings. An Editor can run scans and change settings, spending the listings' credits. A Viewer reads everything and changes nothing. See People and roles.

#P

#Point

One spot on the grid where the keyword is searched, as from a searcher standing there. Its pin shows the position from 1 to 20, or 20+ when the business is not in the top 20. See Heatmap metrics.

#Project

The workspace that holds your listings. People are invited to a project, and whoever is invited sees every listing in it, and the Owner's Client Acquisition leads and Rank Checker checks. The Owner's plan sets each listing's credit allowance. See Overview.

#Q

#Query log

A page in your Account that lists every search that used credits: when, what, which listing, who clicked it (or Automatic), and the credits. Its By listing tab adds them up per listing. See Credits.

#R

#Radius

How far out from the listing the grid reaches. In the Map Rank Tracker you can type any radius from 0.2 to 50 km, in kilometres or miles. Client Acquisition and the Rank Checker offer 1, 2, 5 or 10 km. See Map Rank Tracker.

#Recommendations

The GBP Optimization band for things to go and do, often ones only a person signed in to Google can check. They never count for or against the Health score. See GBP Optimization.

#Repeat

The setting in the Run the audit dialog that re-runs the GBP audit on a schedule. It starts at Manually, which never runs by itself. An audit run uses no credits. See GBP Optimization.

#S

#Scan button rate and scheduled rate

The two prices of a map search. A scan you start with Scan campaign costs 2 credits a search and is ready in about a minute. A scan that runs on the campaign's schedule, or before a monthly auto report, costs 1 credit a search and takes about five minutes. See Credits.

#Send to Google

The button under a reply draft that publishes it to Google, on a listing connected to its Google Business Profile. See Review Management.

A link to one report that anyone holding it can open. Share link creates it, Copy link copies it, and Stop sharing turns it off, after which the link shows that it is not active. See Reports.

Your share of the map against the other businesses on it, for one keyword. Higher is better. At each point, every business in the top 20 gets a weight of 1 ÷ its position, and your share is your weight divided by everyone's. The shares at a point add up to 100%, so ranking first everywhere reads about 27.8%, not 100%. See Heatmap metrics.

#Sign-off

The closing lines added under every reply, exactly as written, up to 120 characters. Set it in the reply settings on Review Management. See AI replies.

#T

#Tone

How replies to reviews sound. Choose Friendly, Professional, Energetic, Calm or Personal in the reply settings, or Custom to answer a few questions and edit the lines yourself. See AI replies.

#Translated by Google

The label on a review Google has translated into English. The translation comes first and the reviewer's own words follow under Original. See Review Management.

Last updated 18 October 2026